Big Drum is the B2B Conversion Agency
You’ve worked hard to be the best around. But simply being the best isn’t going to produce revenue. The right prospects need to hear your message, loud and clear. Then they need to embrace it. Those aren’t simple tasks in the crowded, rapid-fire Internet marketplace.
There’s no doubt that marketing is just as accountable as sales for producing qualified leads. Conversion matters most, so your digital marketing strategy has to pinpoint and engage your prospects accurately, consistently and cost-effectively.
Big Drum is an award-winning digital marketing pioneer. Since 2001, we’ve helped B2B technology companies use sophisticated search engine optimization (SEO), pay-per-click (PPC) and conversion rate optimization (CRO) techniques to raise the power of their voice and strengthen the bottom line. Working at your side, we apply insightful, analytics-driven search marketing, psychographic-based UX strategy and ongoing testing to pave the path to quality leads and revenue.
Optimize & Empower
A proactive Search Engine Optimization (SEO) strategy can produce the most durable ROI for your website. Because organic traffic takes time to build, it is highly qualified and typically generates the highest conversion rates. Make sure your SEO is astute and analytical.
Target & Retarget
The rate of change online is a challenge and an opportunity. Success requires knowing which new levers to pull. Intelligent Paid Search (Pay-Per-Click) quickly generates website traffic that accurately meets immediate and evolving marketing, advertising and sales goals.
Test & Measure
Driving traffic to your snappy website isn’t enough to impact ROI. You need the right engagement. Conversion Rate Optimization (CRO) makes sure every component of your site is influenced by scientific, tracked usage data so it persuades your visitors to stay and take the right action.
Sure they’re clicking.
But are they converting?
Four B2B Digital Marketing Conversion Essentials
Are you paying attention to your most important marketing metrics? Most B2B companies’ websites serve a lead generation purpose. Tracking conversions – how many visitors fill out a form or call – is critical. Conversion Rate Optimization (CRO) endeavors to improve your conversion rate which translates to more leads and revenue.
We started by using Big Drum for SEO. We saw such great results, that we completed two more rounds of SEO and expanded to PPC, CRO and Usability. Having all three of these areas under one roof was highly valuable, and the overall experience working with Big Drum was a pleasure.
-Chris Vitti | Alfresco
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Summer Newsletter: What Your LinkedIn Rep May Not Tell You
Special thanks to Sherry Hopkins, Vice President, for her assistance with this article. If you’re advertising on LinkedIn (and as we’ve written about before, if you’re in B2B, you should be!), w... read moreAccess Our Blog Subscribe to Our Feed
We started by using Big Drum for SEO. We saw such great results, that we completed two more rounds of SEO and expanded to PPC, CRO and Usability. Having all three of these areas under one roof was highly valuable, and the overall experience working with Big Drum was a pleasure.-Chris Vitti | Alfresco
Big Drum was instrumental in driving our online advertising strategy from traditional search to retargeting. We were continuously impressed with their level of service and considered them a strategic partner in helping with our demand generation efforts. They were not only responsive, but also proactive in help us reach our goals.-Felicia Haynes | Alfresco